“What is Dynamic Pricing? Dynamic pricing is real-time pricing. Prices will fluctuate up and down based on changing conditions, such as time of day, increases in demand, weather and other market factors. Desert Willow’s Green Fees adjust based on these changing market factors. This pricing method is relatively new to golf; however, is common in other travel and hospitality businesses. Dynamic pricing will allow our guests to search tee times to meet their budget needs.”

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